Case
Case
Case
Case
Slagerij Ketelaars
Slagerij Ketelaars
Slagerij Ketelaars
Slagerij Ketelaars
Slagerij Ketelaars
USED SKILLS
USED SKILLS
USED SKILLS
USED SKILLS
USED SKILLS
Adobe CC, Figma
Adobe CC, Figma
Adobe CC, Figma
Adobe CC, Figma
CLIENT
CLIENT
CLIENT
CLIENT
CLIENT
Slagerij Ketelaars
Slagerij Ketelaars
Slagerij Ketelaars
Slagerij Ketelaars
Methodologies used
Methodologies used
Methodologies used
Methodologies used
Methodologies used
Design Thinking
Design Thinking
Design Thinking
Design Thinking
YEAR
YEAR
YEAR
YEAR
YEAR
2025
2025
2025
2025
Approach
Approach
Approach
Introduction and Learnings
Introduction and Learnings
For this project, I got the opportunity to create a design for Slagerij Ketelaars, the butcher of my small village in Moergestel. They wanted to sponsor the local horse competition and decided to do this by placing a branded obstacle on the course. I was asked to create the design for the boards of this obstacle.
It was my first time working with an actual client outside of school, and not just one, but multiple parties involved: the butcher, the local horse association, and later the company that built the obstacle. My task was to create a professional, fitting design that represented the butcher in a clear and modern way.
For this project, I got the opportunity to create a design for Slagerij Ketelaars, the butcher of my small village in Moergestel. They wanted to sponsor the local horse competition and decided to do this by placing a branded obstacle on the course. I was asked to create the design for the boards of this obstacle.
It was my first time working with an actual client outside of school, and not just one, but multiple parties involved: the butcher, the local horse association, and later the company that built the obstacle. My task was to create a professional, fitting design that represented the butcher in a clear and modern way.
Iteration 1, 2 & 3
Iteration 1, 2 & 3
I started by creating different design versions based on the branding of Slagerij Ketelaars. Each version had a slightly different meat illustration and layout, but all followed the same classic, robust style to match the butcher’s identity.
After presenting the first versions to the butcher, I received feedback on the layout and the type of illustration. They preferred a clearer, stronger image that immediately represented their business. I then adjusted the design, refined the typography, and experimented with different meat drawings and tones to find the perfect balance.
After showing the second round, I got some final feedback on details like text alignment and contrast. I applied those changes and created the final SVG design, in the highest quality possible, so it could be printed sharply and look great on the real obstacle.
I started by creating different design versions based on the branding of Slagerij Ketelaars. Each version had a slightly different meat illustration and layout, but all followed the same classic, robust style to match the butcher’s identity.
After presenting the first versions to the butcher, I received feedback on the layout and the type of illustration. They preferred a clearer, stronger image that immediately represented their business. I then adjusted the design, refined the typography, and experimented with different meat drawings and tones to find the perfect balance.
After showing the second round, I got some final feedback on details like text alignment and contrast. I applied those changes and created the final SVG design, in the highest quality possible, so it could be printed sharply and look great on the real obstacle.
Professional Contact
Professional Contact
During the process, I had to communicate with several parties:
The butcher, who commissioned the design and provided feedback.
The local horse association, who arranged the obstacle placement and gave me the contact of the builder.
The company that built the obstacle, with whom I discussed measurements and how to prepare the files for production.
This was a valuable experience because it was my first time managing multiple stakeholders professionally. I learned how to clearly communicate ideas, receive and apply feedback, and stay on top of practical details like sizing and material preparation.
During the process, I had to communicate with several parties:
The butcher, who commissioned the design and provided feedback.
The local horse association, who arranged the obstacle placement and gave me the contact of the builder.
The company that built the obstacle, with whom I discussed measurements and how to prepare the files for production.
This was a valuable experience because it was my first time managing multiple stakeholders professionally. I learned how to clearly communicate ideas, receive and apply feedback, and stay on top of practical details like sizing and material preparation.
Reflections and Challenges
Reflections and Challenges
This project taught me a lot about how design works in the real world. It was a bit different than from a school project, here, I had to meet real expectations and communicate with people I didn’t know before. I used the design process I learned at school, from sketching and feedback to final delivery.
What I enjoyed most was seeing my design turn into something physical, an obstacle that’s now used at local horse events. It’s really nice to see something I created being built and used in real life as well. The butcher was very happy with the final result, and for me, it was a great first experience working for an actual client.
This project taught me a lot about how design works in the real world. It was a bit different than from a school project, here, I had to meet real expectations and communicate with people I didn’t know before. I used the design process I learned at school, from sketching and feedback to final delivery.
What I enjoyed most was seeing my design turn into something physical, an obstacle that’s now used at local horse events. It’s really nice to see something I created being built and used in real life as well. The butcher was very happy with the final result, and for me, it was a great first experience working for an actual client.
