CASE
CASE
CASE
CASE
Copenhagen Health Week
Copenhagen Health Week
Copenhagen Health Week
Copenhagen Health Week
Copenhagen Health Week
USED SKILLS
USED SKILLS
USED SKILLS
USED SKILLS
USED SKILLS
UI/UX, Figma, No-Code Tool (Framer),
Teamwork, Didactic
UI/UX, Figma, No-Code Tool (Framer),
Teamwork, Didactic
UI/UX, Figma, No-Code Tool (Framer),
Teamwork, Didactic
UI/UX, Figma, No-Code Tool (Framer),
Teamwork, Didactic
CLIENT
CLIENT
CLIENT
CLIENT
CLIENT
CPH-HW
CPH-HW
CPH-HW
CPH-HW
Methodologies used
Methodologies used
Methodologies used
Methodologies used
Methodologies used
Design Thinking, Google Design Sprint
Design Thinking, Google Design Sprint
Design Thinking, Google Design Sprint
Design Thinking, Google Design Sprint
YEAR
YEAR
YEAR
YEAR
YEAR
2025
2025
2025
2025
Project Plan
Project Plan
Project Plan
Introduction and Learnings
Introduction and Learnings
During my minor at EK in Copenhagen, I worked for two weeks on a project for Copenhagen Health Week (CPH-HW). The goal of this project was to help the organisation sell more tickets and to attract a younger audience to the event.
We worked in international teams and used the Google Design Sprint method to quickly move from research to idea generation, prototyping, and testing. Me and my team decided to develop a concept that connects online engagement (through social media and website improvements) and offline visibility (through city marketing and partnerships).
The experience gave me a good understanding of how to combine marketing, design thinking, and user experience to create real, testable solutions within a short time frame.
During my minor at EK in Copenhagen, I worked for two weeks on a project for Copenhagen Health Week (CPH-HW). The goal of this project was to help the organisation sell more tickets and to attract a younger audience to the event.
We worked in international teams and used the Google Design Sprint method to quickly move from research to idea generation, prototyping, and testing. Me and my team decided to develop a concept that connects online engagement (through social media and website improvements) and offline visibility (through city marketing and partnerships).
The experience gave me a good understanding of how to combine marketing, design thinking, and user experience to create real, testable solutions within a short time frame.
Monday, Tuesday and Wednesday
Monday, Tuesday and Wednesday
The goal for this project was clear for our team: make the Health Week, which was 3 weeks after the project ended (01/10/2025), more appealing to young people and sell more tickets through better marketing and engagement.
We began by creating a map of the customer journey from discovering the event on social media or LinkedIn to finally buying a ticket on the website.
Next, we discussed what could go wrong in the process and wrote down our HMW fail? We listed things like targeting the wrong audience, making the plan too big, or not keeping it simple.
To better understand our audience, we made a customer journey loop, showing the stages from first awareness to loyalty and experience. This helped us see where we could improve communication and engagement.
Then, we started generating ideas. Everyone wrote down potential solutions on sticky notes — such as influencer partnerships, giveaways, Instagram campaigns, fitness challenges, outdoor ads, and a clearer ticket pricing structure.
After this, we did the Crazy 8’s exercise, where each of us quickly sketched eight different ideas in eight minutes. This helped us visualize many possibilities in a short time.
We then voted on our favourite ideas and combined the best ones into solution sketches. Each team member took one part of the user
By the end of Wednesday, we created a storyboard that connected all our ideas into one clear flow, from the moment someone sees the campaign online, to buying the ticket.
The goal for this project was clear for our team: make the Health Week, which was 3 weeks after the project ended (01/10/2025), more appealing to young people and sell more tickets through better marketing and engagement.
We began by creating a map of the customer journey from discovering the event on social media or LinkedIn to finally buying a ticket on the website.
Next, we discussed what could go wrong in the process and wrote down our HMW fail? We listed things like targeting the wrong audience, making the plan too big, or not keeping it simple.
To better understand our audience, we made a customer journey loop, showing the stages from first awareness to loyalty and experience. This helped us see where we could improve communication and engagement.
Then, we started generating ideas. Everyone wrote down potential solutions on sticky notes — such as influencer partnerships, giveaways, Instagram campaigns, fitness challenges, outdoor ads, and a clearer ticket pricing structure.
After this, we did the Crazy 8’s exercise, where each of us quickly sketched eight different ideas in eight minutes. This helped us visualize many possibilities in a short time.
We then voted on our favourite ideas and combined the best ones into solution sketches. Each team member took one part of the user
By the end of Wednesday, we created a storyboard that connected all our ideas into one clear flow, from the moment someone sees the campaign online, to buying the ticket.
Thursday
Thursday
On Thursday, we started turning our ideas into an actual prototype. (Figma Prototype link)
We divided the work:
I focused on improving the ticket website flow, making the pricing structure clearer and easier to compare between the different tickets.
Another part of the team designed Instagram posts and stories for online engagement.
The rest worked on physical promotion, like mupis and posters placed in public spaces.
Our main concept was to connect both the online and offline experience:
Online through social media and a smoother ticket-buying process.
Offline through visible outdoor campaigns that build awareness in the city.
On Thursday, we started turning our ideas into an actual prototype. (Figma Prototype link)
We divided the work:
I focused on improving the ticket website flow, making the pricing structure clearer and easier to compare between the different tickets.
Another part of the team designed Instagram posts and stories for online engagement.
The rest worked on physical promotion, like mupis and posters placed in public spaces.
Our main concept was to connect both the online and offline experience:
Online through social media and a smoother ticket-buying process.
Offline through visible outdoor campaigns that build awareness in the city.
Friday
Friday
On Friday, we presented our final prototype to the client and the class.
Our presentation showed the full journey, from the initial idea sketches to the website redesign and outdoor visuals. The feedback we received was very positive, especially about how our concept focused on engagement and simplicity while keeping the target audience in mind.
On Friday, we presented our final prototype to the client and the class.
Our presentation showed the full journey, from the initial idea sketches to the website redesign and outdoor visuals. The feedback we received was very positive, especially about how our concept focused on engagement and simplicity while keeping the target audience in mind.
Reflections and Challenges
Reflections and Challenges
Looking back, this project taught me how to work fast and structured using the Google Design Sprint method. I learned to move from ideas to a clear prototype within just a few days and to visualise concepts instead of overthinking them.
Working in an international team was a great experience, we all had different perspectives, which made our ideas stronger. I also realised how important it is to stay focused on the main goal and not make the concept too complicated.
The biggest challenge was understanding the younger target group while keeping the professional image of the event. Finding that balance was tricky but valuable. In the end, we created a solution that felt realistic, creative, and user-centred, something I’m proud of.
Looking back, this project taught me how to work fast and structured using the Google Design Sprint method. I learned to move from ideas to a clear prototype within just a few days and to visualise concepts instead of overthinking them.
Working in an international team was a great experience, we all had different perspectives, which made our ideas stronger. I also realised how important it is to stay focused on the main goal and not make the concept too complicated.
The biggest challenge was understanding the younger target group while keeping the professional image of the event. Finding that balance was tricky but valuable. In the end, we created a solution that felt realistic, creative, and user-centred, something I’m proud of.
